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What is Google PageRank?
PageRank is a family of algorithms for
assigning numerical weightings to hyperlinked documents (or web pages)
indexed by a search engine. Its properties are much discussed by search
engine optimization (SEO) experts. The PageRank system is used by the
popular search engine Google to help determine a page's relevance or
importance. It was developed by Google's founders Larry Page and Sergey
Brin while at Stanford University in 1998
PageRank is a numeric value that represents
how important a page is on the web. Google figures that when one page
links to another page, it is effectively casting a vote for the other
page. The more votes that are cast for a page, the more important the
page must be. Also, the importance of the page that is casting the vote
determines how important the vote itself is. Google calculates a page's
importance from the votes cast for it. How important each vote is is
taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters
because it is one of the factors that determines a page's ranking in
the search results. It isn't the only factor that Google uses to rank
pages, but it is an important one.
You can read more about Google PageRank
here
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